Advertising: How it Works
 
 

 

  How the Guide Book & Directory Works for You:
  • Provides an extremely efficient print opportunity by focusing on the most desirable demographic households in the market.
  • Targets these demographically attractive households through guaranteed direct-mail distribution.
  • Gains new readers during the year. New members are also provided with a Guide Book & Directory when they join the congregation.
  • Serves affluent readership.
  • Has a superior shelf life- a full year! Through QR Codes and other devices the advertisements can be linked to the digital world with flexible information.
  • Personalized Marketing Program through modular ad sizes and costs, allowing the design to fit your objectives and budget.
  • Complimentary Online Advertising presence on the GBP website to increase exposure.
  • Great public relations for you, as the positive image of the congregation reflects on your business.
  • Cost savings by advertising in multiple books.
Survey Results:
  • 92.1% of the families report that they would rather patronize one of our advertisers over a non-advertiser. Wow! The advertisers are supporting their congregation’s Guide Book & Directory and these members in turn are loyal to those who help their congregation.
  • 97.4% of the families still have the previous year’s book in their home after one year. Our direct mailed customer’s ads get year-round exposure.
  • 42 times per year on the average the book is used in each household. The cost per exposure is outstanding.
  • 70.9% of the families report that they consciously look to see who is advertising in their book. They have an interest in who is supporting their congregation.
  • 74.0% of the families regularly patronize advertisers in their book. Our books are targeted advertising media. Keeping the advertiser’s name out there so they can get new business and keep their current business is what we are all about.
  • 98.4% of the families enjoy receiving the books. They keep the book and they use the book year-round.
  • 50.0% of the families report that they selected a business for a particular product or service specifically because that business advertised in their congregation’s Guide Book & Directory.
  • 70.5% of the families find the Index of Advertisers useful. The Index is a tool to direct a congregation member to your business. The Index is located in the front few pages of the book where it is seen and will be used. The Index listing is included in the price of the advertisement.
  • 46.6% of the families report that they have used the Index to locate a particular advertiser. If they are looking for an advertiser then they are most likely patronizing that advertiser.
  • 80.6% of the families go out to eat before or after services. For restaurant owners, we have a uniquely targeted market that each weekend does something all together. The families go to their worship services and on the way to and/or from the service they stop to eat.



 
 


 

 



   
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