We Are Dedicated to
Serving the Needs of Each
and Every Customer

Connecting Congregations and Local Businesses for over 35 years.

We provide the most trusted, tangible, and high-impact communication tools that stay in the homes of church members all year long.

A Legacy of Community Connection

GBP was founded by Bob Vogt and Jim Masterson on April 2nd, 1991 with the idea to produce a stewardship/directory book for congregations that would be directly mailed into each member’s home.

Guide Book Publishing (GBP) was founded in 1991 with a single, powerful mission: to provide congregations with a high-quality communication tool that actually gets read. What started as a vision by Bob Vogt and Jim Masterson has grown into a national standard for church stewardship and local business outreach.

 

Built on Stability We believe in the power of the “tangible.” While the world has gone digital, the Guide Book & Directory remains a staple on the kitchen counters and coffee tables of church families. Our commitment to quality is personal—in fact, our very first pressman from 1993 was with us for 30 years overseeing our production, and trained today’s team ensuring every book meets our rigorous standards for “cleaner, crisper, and richer” printing.

 

Innovation for the Modern Parish We haven’t just stayed the course; we’ve led the way. From expanding our digital press capabilities during economic shifts to launching integrated Online Directories and Mobile Apps, we ensure our advertisers reach the congregation wherever they are. Under the leadership of Amanda Vogt and our executive team, GBP continues to invest in the latest print technology, offering businesses “Prime Location” color placements that command attention and drive local loyalty.

 

Today, we are proud to serve over 600 congregations and 3,700 businesses, proving every year that when you connect a trusted church with a reliable local business, the whole community wins.

Join Our Team

GBP is now serving over 600 congregations and over 3,700 businesses each year in 23 states.

Thank you for opening this opportunity to serve our people more effectively. Your publication adds to the pride our people have in their parish.

Father Bob Bonnot,
Pastor at Christ Our Savior in Struthers, Ohio

Meet the Team

Join Our Team

The Impact Stats

Our 2025 Community Reach:

  • Total Households Served: Over 660,000+ families reached annually.
  • Total Publications: Over 600+ active books in circulation.
  • Local Business Partners: Proudly supporting 3,700+ advertisers every year.
  • Geographic Footprint: Active in 23 states across the U.S.

Don’t see your state? We are constantly expanding. Contact us to see if we are coming to your metro area soon.

Local Church Publications: This represents the number of unique, custom-designed books we produce for individual congregations in that state.

Total Households Reached: The number of physical books directly mailed into the homes of church members. These are your potential customers.

Annual Buying Power: A calculated estimate of the total household income within our specific distribution network for that state.

State Local Church Publications Total Households Reached Annual Buying Power
Alabama 10 Churches 14,627 Families 1.28 Billion
Arkansas 12 Churches 18,415 Families 1.07 Billion
Colorado 10 Churches 18,472 Families 1.76 Billion
Illinois 65 Churches 65,730 Families 5.94 Billion
Indiana 43 Churches 39,747 Families 2.71 Billion
Kansas 21 Churches 21,736 Families 1.72 Billion
Kentucky 39 Churches 39,906 Families 3.02 Billion
Louisiana 22 Churches 33,485 Families 2.40 Billion
Michigan 23 Churches 27,147 Families 2.12 Billion
Minnesota 21 Churches 22,585 Families 2.26 Billion
Missouri 121 Churches 152,681 Families 12.91 Billion
Nebraska 12 Churches 19,570 Families 1.45 Billion
Ohio 63 Churches 82,254 Families 6.87 Billion
Oklahoma 14 Churches 17,704 Families 1.21 Billion
Pennsylvania 20 Churches 27,641 Families 2.43 Billion
Tennessee 24 Churches 30,381 Families 2.37 Billion
Texas 34 Churches 62,291 Families 5.59 Billion
Wisconsin 30 Churches 28,929 Families 2.15 Billion

Our National Sales Force: Local Experts, Proven Results

While our Home Office provides the infrastructure, our Account Executives are the boots on the ground in over 23 states. We maintain a select, highly trained team of 12 to 18 representatives who specialize in the unique needs of local businesses and faith communities.

Mentorship-Driven Success We don’t just hire; we develop. Our sales force is guided by a dedicated leadership team, including Brenda Tolbert and our three Senior Trainers: Vicky Boudreaux, Jackie Hicks, and Michelle Lattimer. This focus on mentorship ensures that every representative—whether they are a 10-year veteran or a rising star—upholds the GBP standards of integrity and excellence.

Stability You Can Trust In an industry of high turnover, our team stands apart. Our longest-tenured representatives have been part of the GBP family for over a decade. This continuity means that when a business owner or church office works with us, they are often working with a familiar face who understands their specific community goals year after year.

The Heart of the Home Office

While our leadership team guides the vision, the heart of GBP is our dedicated home office staff—a team of 25 professionals with an average tenure of 15 years. From our pressroom veterans to our meticulous proofreaders, many of our team members have been with us for over two decades. Their institutional knowledge is the reason we can guarantee the ‘GBP Gold Standard’ on every single page we print.

  • Total Home Office Staff: 25
  • Average Tenure: 15 Years
  • Longest-serving team member: 27 Years (besides Partners)
  • Total Books Produced in their tenure: 18,000+